What we’re here for

The Australian Gift and Prepaid Card Association is the trade body and membership organisation which represents the key players in Australia’s evolving gift and prepaid card market.

With members including national and local retailers, card issuers, industry service providers, card scheme, financial institutions and distribution channels, the association provides an information and reference point for the Australian industry and is at the forefront of the issues affecting the industry.

Its main objective is to provide a platform for the industry to raise the profile and use of gift and prepaid cards within Australia, positive positioning the sector to consumers, businesses, government and other interested parties.

GUIDE THE INDUSTRY

Represent the interests of the gift and prepaid card industry
Promote the concept of prepaid cards, both physical and digital
Enhance the standing and raise the profile of the industry

PROTECT OUR BUSINESS

Regulatory and legislative updates
Address consumer and legal issues affecting the market
Enhance members’ knowledge of issues relating to the production, distribution and redemption of cards and to establish standards of best practice.
Sharing our knowledge on the issues of fraud.

EDUCATE AND COMMUNICATE

Maintain and promote communications, networking and social activity between members
Improve awareness of market developments within the prepaid card market

RESEARCH AND DATA INSIGHTS

Share or carry out market research on behalf of our members to understand the customers and the key drivers of the market.

Get to know the GPCA.

WHO ARE WE?

GPCA is a registered incorporated Association with the NSW Government Department of Fair Trading. We abide by the laws administered by NSW Fair Trading for incorporated associations:

Associations incorporations Act 2009
Associations incorporations Regulation 2016

We are a not-for-profit run by the members for the members. The Association was established through consultations between the various gift and prepaid card market participants – large retailers, issuers, processors and program managers – to further the interests of the industry and provide a single voice to regulators and consumer groups. Our Executive Committee was elected by the members and meet on a regular basis to ensure that member needs are met. Our wider Association meetings are held every 6 weeks and bring to members relevant topics of discussion.

Get to know the GPCA.

WHO ARE WE?

GPCA is a registered incorporated Association with the NSW Government Department of Fair Trading. We abide by the laws administered by NSW Fair Trading for incorporated associations:

Associations incorporations Act 2009
Associations incorporations Regulation 2016

We are a not-for-profit run by the members for the members. The Association was established through consultations between the various gift and prepaid card market participants – large retailers, issuers, processors and program managers – to further the interests of the industry and provide a single voice to regulators and consumer groups. Our Executive Committee was elected by the members and meet on a regular basis to ensure that member needs are met. Our wider Association meetings are held every 6 weeks and bring to members relevant topics of discussion.