Representing key players

Bringing together major issuers, financial institutions and the neobank/fintech community to provide one credible source.

Enhance your network

Members include national and local retailers, card issuers, industry service providers, card schemes, financial institutions and distribution channels.

Drive positive change

Join other members to raise the profile and use of gift cards within Australia, positively positioning the sector to consumers, businesses, and government.

Know your market

Gain valuable insights from the learning and sharing of best practice from members and the wider industry.

Prepaid Card use in Australia

Prepaid card use has risen to unprecedented levels over the last decade. Each month more and more Australians are using prepaid cards for gifts, incentives and even personal transactions. The RBA report on prepaid cards issued that are routed over a card scheme network such as Visa, Mastercard and eftpos. We refer to these cards as ‘Open Loop’ prepaid cards. They do not report on store cards or closed-loop gift cards.

Below are the March 2024 figures reported by the RBA.


‘Open Loop’ cards on issue


‘Open Loop’ stored value


Value of ‘Open Loop’ card transactions

Source: May 2024

Apply for membership today

Join the Association which represents the key players in the gift and prepaid card market.